Privacy Policy

Last Updated: February 22, 2026

This Privacy Policy describes how TrendsOnUp ("we", "us", or "our") collects, uses, and protects your personal information when you use our service at trendsonup.com. We are committed to protecting your privacy and being transparent about our data practices.

INFORMATION WE COLLECT

Information You Provide

  • Email Address: Collected when you create an account to send job alert notifications
  • Job Search Preferences: Keywords and other filters you set to customize your job alerts

Automatically Collected Information

  • Cookies: Small data files used to maintain your login session, remember your preferences, and enable website functionality
  • Analytics Data: We use Google Analytics 4 and Microsoft Clarity to collect anonymized usage data, only if you consent to all cookies. This helps us improve site performance and user experience
  • Diagnostic Data: We use Sentry to monitor application errors. This data is used solely to fix bugs.

EMAIL COMMUNICATIONS

Job Alert Delivery

When an Upwork job matches your specified keywords and filters, we send you an email notification containing the job details and a direct link to the posting. We use Amazon Simple Email Service (Amazon SES) to deliver the emails.

Email Delivery Verification

Our emails contain a small invisible image (pixel) hosted on our servers to verify successful delivery.

We use this information to:

  • Verify that time-sensitive job notifications reach you successfully
  • Identify and resolve email deliverability issues
  • Improve our notification system reliability
  • Monitor service performance and uptime

You may disable delivery verification by:

  • Configuring your email client to block external images
  • Unsubscribing from job alerts using the link provided in each email

HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

  • Sending job alert notifications that match your specified preferences
  • Maintaining and improving our job matching algorithm
  • Analyzing and improving website performance and user experience
  • Providing customer support and responding to inquiries
  • Sending service-related updates and important notices
  • Ensuring platform security and preventing fraud or abuse

INFORMATION SHARING AND DISCLOSURE

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

We may disclose your information only in the following circumstances:

  • Legal Requirements: When required by law, court order, or legal process
  • Rights Protection: To protect our rights, property, or safety, or that of our users or the public
  • Fraud Prevention: To investigate or prevent fraud, security issues, or technical problems

COOKIES AND TRACKING TECHNOLOGIES

We use two types of cookies:

  • Essential Cookies: Required for basic site functionality, including authentication and security. These cannot be disabled
  • Analytics Cookies: Google Analytics 4 and Microsoft Clarity are loaded only if you accept all cookies. These help us understand site usage and improve performance

You can control analytics cookies through the consent banner displayed on your first visit. Essential cookies are necessary for the service to function and cannot be disabled without affecting site functionality.

DATA ANALYTICS

If you consent to all cookies, we use Google Analytics 4 and Microsoft Clarity solely to improve our service and understand user behavior. If you choose "Necessary Only," no analytics tools are loaded. We do not use your personal information for behavioral advertising, targeted marketing, or personalized advertisements. We do not share analytics data with advertisers or marketing platforms.

YOUR RIGHTS AND CHOICES

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Update or correct your information through your account settings
  • Deletion: Request deletion of your account and associated personal information
  • Data Portability: Request your data in a portable format
  • Withdrawal of Consent: Unsubscribe from job alerts or withdraw cookie consent at any time

To exercise these rights, please contact us at [email protected]

DATA RETENTION

We retain your personal information for as long as your account is active or as needed to provide you services. When you delete your account, we will permanently delete your personal information within 30 days, except where retention is required by law. Anonymized analytics data may be retained for service improvement purposes.

DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure server infrastructure, and access controls. However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security.

INTERNATIONAL DATA TRANSFERS

TrendsOnUp is operated from India. If you access our service from outside India, your information will be transferred to, stored in, and processed in India. By using our service, you consent to the transfer of your information to India and acknowledge that Indian data protection laws may differ from those in your country of residence.

COMPLIANCE WITH APPLICABLE LAWS

This Privacy Policy complies with applicable data protection regulations, including the Information Technology Act, 2000 and its related rules.

DO NOT TRACK SIGNALS

You can control cookie preferences through our cookie consent banner and your browser settings.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service features. We will notify you of material changes by email or through a notice on our website. Your continued use of the service after such notification constitutes acceptance of the updated policy. We encourage you to review this Privacy Policy periodically.

GRIEVANCE REDRESSAL

In accordance with Indian IT Rules, we have appointed a Grievance Officer to address privacy-related concerns:

Name: Rohan Rathore

Email: [email protected]

CONTACT INFORMATION

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Website: trendsonup.com